Lego Loses Trademark on Bricks in Europe
Lego lost its trademark on bricks in the European Union, meaning that the company will have to face competition from a variety of sources. The upshot is that this will probably bring the price of bricks down; it may also lead to dubious quality of plastics if cheaper materials are used. Furthermore, there could be safety concerns if we see a fiasco like the presence of lead in Chinese-made toys.
November 13th, 2008 / paladinz / Tags: economics, lego / Trackback / Comments