[E]veryone just wants bigger numbers. As the researchers found, it doesn't even matter if those numbers don't line up with personal experience, or even if they're completely made up.
—
October 23rd, 2008
/ paladinz / Tags: statistics / Trackback
/ Comments
From "Shoppers are suckers for stats—even when they're meaningless", an ArsTechnica article that talks about a study that shows a shocking lack of expertise (and willingness to obtain relevant knowledge) among consumers.