Why Should We Watch the Watchmen?

I can't shake the feeling that there's this uncomfortable undercurrent to the excitement that goes something like "Watchmen the comic made everyone else realize that superheroes aren't kids stuff, so now the movie can make everyone realize that superhero movies aren't kids stuff either."

A very well-written article describing all the pitfalls of Watchmen (both the movie and the comic). The movie version is getting massive amounts of fanboy hype (but, in my opinion, may only cater to hardcore comic fans and not the mainstream).